Emily Salsbury-Deveaux, an award-winning retail strategist, launched EMMYDEVEAUX in 2018 to solve her own style challenges. With 20+ years working with global retailers, franchises, and shopping centers, she built a brand rooted in design, service, sustainability, and innovation.

Now based in Kelowna, where she designs every piece down to the last stitch, Emily believes in the power of the capsule closet—a way to free your mind, build confidence, and simplify life.

At EMMYDEVEAUX, every detail has purpose. Welcome to the brand.

At EMMYDEVEAUX, sustainability isn’t a trend—it’s built into our business.

Since 2018, we’ve pre-funded every new design to prevent overproduction, and since 2020, we’ve been buying back and reselling preloved pieces through our BUYBACK program. We manufacture in small batches to eliminate inventory waste, which means items sell out—but they always come back.

Sustainability should be an operational standard, not a marketing angle. By implementing real programs and measuring their success, we hope to inspire other brands to rethink the way fashion is made and consumed.

For Emily, fashion is sensory—clothing should feel as amazing as it looks. She has mastered the balance of comfort, function, and style, ensuring every piece is effortless to wear and easy to care for.

JACKETS – Made with premium stretch fabrics, featuring stretch liners and underarm panels for all-day comfort.

BASICS – Crafted from heavier modal-based fabric, often double-layered for compression and coverage.

HARPER HEELS – After three years of development, Emily created the perfect all-day pump—solving the ultimate comfort challenge.

As a fabric-first designer, Emily selects materials for durability, ease of care, and everyday wear—because great fashion shouldn’t require dry cleaning.

With a one-of-a-kind approach to design, we needed a one-of-a-kind way to bring it to you.

Our 17 Brand Partners across Canada offer personalized fittings with our top pieces, so you can experience the fit and fabric firsthand. Prefer virtual assistance? Our support team is here to help with sizing and any questions.

📅 Book a fitting or reach out: support@emmydeveaux.com

If you need to return or exchange an item, please use our self serve return portal located at the bottom of this page.

Questions about sizing or fit? Email support@emmydeveaux.com prior to ordering, our team typically responds same day or next business day.

Something not right? Email our team at support@emmydeveaux.com. They are ready to help!