WHY DOES SUSTAINABILITY IN FASHION MATTER?
The fast fashion industry is known for its speed and affordability, but these benefits come at a steep environmental cost:
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Waste Generation: The average person buys 60% more clothing than 15 years ago, but keeps it only half as long. This leads to millions of tons of textile waste annually, much of which ends up in landfills.
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Resource Intensive: Fast fashion relies on massive water consumption. For example, producing a single cotton shirt requires 2,700 liters of water. It also involves toxic chemicals used in dyeing processes, which contaminate waterways.
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High Carbon Footprint: The clothing industry is responsible for 10% of global carbon emissions, more than all international flights and maritime shipping combined.
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Labor Exploitation: To keep prices low, fast fashion often relies on unethical labor practices, including low wages, unsafe working conditions, and child labor in some cases.
Given these destructive practices, it's crucial for fashion brands like EMMYDEVEAUX to embrace sustainability from the start. By introducing programs like FUNDIT from inception, where we produce based on real demand, we minimize overproduction and waste. Our BUYBACK initiative further extends the lifecycle of our garments, reducing waste and promoting responsible consumption. These strategies, alongside our commitment to designing long-lasting, high-quality products, are essential steps toward reducing the environmental impact of the fashion industry and fostering a culture of sustainability.
