OUR STORY

IN A SOCIETY THAT PROFITS FROM YOUR SELF DOUBT, LIKING YOURSELF IS A REBELLIOUS ACT.

EMMYDEVEAUX is built upon the founder's strict set of values that include intelligent design, high quality fabric, an unwavering commitment to fit, strategic business modeling, and a dedication to sustainable innovation.

The brand was founded in 2018 by Retail & Real Estate Strategist Emily Salsbury-Deveaux. In 2014, Emily was working at the University of Alberta as the Executive Director of the School of Retailing. This is where she met the promising Bachelor of Commerce student Rebecca Chorney and asked her to come work for the brand in its first year.

After one year, Rebecca was named partner and together alongside an amazing team, amazing partners, and amazing customers, they have built it to a multi-million dollar business.

EMMYDEVEAUX is one of the most sustainable fashion retailers continuing to innovate and prove the scalability of their model.

Loyalty is our business, we have an incredible community that we care deeply about.